Brick & Mortar
Brick & Mortar is the Foundation of the Omni-Channel Model
Physical Store Sales
90% of all retail sales are transacted in physical stores
95% of all retail sales are captured by retailers with a brick-and-mortar presence.
“Our stores are very central to who we are… over 90% of our sales is still touching a store,” he said during the chain’s recent earnings call. “As strong as growth in ecommerce continues to be, it will never displace stores on the experience they give our shopper.”
President and CEO, Pier One Imports, Inc.
Only 5% of all retail sales are attributed to pure-play online merchants
Two-thirds of consumers who purchase online use the store before or after the transaction.