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4th of July Celebration at Santa Fe Place Returns, Bigger and Better, Family Festivities Begin

Saturday, Aug 14, 2021

Santa Fe Place Mall’s 2021 4th of July was a spectacular celebration. After a year of isolation and social distancing, the shopping mall’s fireworks brought the community together with the biggest event of the year.

The shopping mall was ready and excited to welcome its 20,800+ visitors. The guests were welcomed with live entertainment and activities for all ages including a bounce house and Liggetville – a new ropes course within Santa Fe Place Mall.

The Fireworks

Attended & Watched The Fireworks!

Santa Fe Place Mall’s parking lots were filled by 6PM, which led to many spectators parking in nearby lots and walking over.

Objective

To secure Santa Fe Place’s presence and build relationships within the community. We also aimed to drive traffic and sales, and showcase all the great initiatives that are happening at the property.

Marketing & Communication

SREG heavily promoted the firework show through a creative and aggressive social media strategy.

Planning

N

Tenant Relations

N

Permit

N

Project Management

Promo & COMM

N

Social Media

N

Email

Event Management

N

On-site logistics

N

Retailer Partnerships

N

Tenant Engagement

N

Security

Promo & Comm: Social Media

Utilized Facebook and Instagram as primary methods to create buzz, promote event and engage with community.

Social Media Strategy Consisted of:

  • Geo-targeted content, capturing immediate neighboring communities.
  • Posts and event page were promoted via advertising tools available on Facebook
  • Aggressive, multi-story image and video story initiative.
  • Image posts building up to the opening.
  • Content covering setup, building finishes, food prep, and staffing.

Promo & Comm: Social Media Stories

Implemented an aggressive, creative and fun social media story strategy through Facebook and Instagram. Multiple stories were published daily leading up to the event and during the event. Several examples include:

Promo & Comm: Social Media Highlights

Facebook Reach

Instagram Reach

Event Post Reach!

Total Reach

Community: Impact

Guests of all ages were able to enjoy a complete day of incredible activities, local LIVE entertainment, food, over $2k in giveaways and more! The day ended at dusk with a spectacular fireworks display!

Community: $2k Giveaway

Implemented a $2k Giveaway which resulted in 446 total entries. Through the giveaway’s QR code, 368 new contacts were added to the shopping mall’s email database.

Results

All of the shopping mall’s food and drink tenants reported heavy traffic and great sales, and the event’s beer garden reported over 800 beverages sold. Liggetvillle, a new rope course within the shopping mall, reported a steady stream of attendees.

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Mall Parking Lots Were Filled by 6pm

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Great Sales And Heavy Traffic For All Food Court Tenants

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277 Wristbands Sold For The Bounce Houses

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800+ Beverages Sold At The Beer Garden

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Article Topics: Leasing | Marketing | Santa Fe Place

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Your privacy is extremely important to us. We will not share, sell or distribute your information outside our company.