7-Eleven Continues Testing New Concepts, Raise the Roost Chicken & Biscuits

Thursday, Mar 19, 2020

7-Eleven Inc. announced the opening of their first in-store restaurant, Raise the Roost Chicken & Biscuits. The quick-serve restaurant is located in lower Manhattan in one of the retailer’s new Evolution Stores, which are testing grounds for consumers to try the brand’s latest innovations.

Raise the Roost offers a simple, southern-inspired menu where customers can choose from:

  • Hand-breaded fried chicken tenders with signature sauces
  • Bone-in and boneless wings
  • Signature chicken sandwiches
  • Breakfast sandwiches

All menu items are made from scratch and are offered to customers as grab-and-go options or made to order.

“On the go customers are looking for high quality, differentiated food options and 7-Eleven continues to explore new concepts that meet that demand,” said Joe DePinto, 7-Eleven President & Chief Executive Officer.

At 7-Eleven, Evolution Stores have become a revolutionary resource to test out products for the brand.

The company strives to consistently try out new store formats so that they can keep up with customer expectations, said Chris Tanco, 7-Eleven Chief Operating Officer. Ultimately, the in-store customer experience is essential to the success of 7-Eleven.

“Consumer feedback helped our store development team refine and design this next generation of the 7-Eleven shopping experience. We have raised the bar for convenience and invite everyone to come experience it for themselves,” noted Tanco.

Source: Cision PR Newswire 3/11/20
Photo Credit: Cision PR Newswire 3/11/20

About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 70,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee, Big Bite and Big Gulp, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products under the 7-Select brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards loyalty program, place an order in the 7NOW delivery app in 28 participating markets, or rely on 7-Eleven for bill payment services, self-service lockers and other convenient services. Find out more online at

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Article Topics: Growth | New Concept | New Stores | Restaurant

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