“This store is a celebration of the evolution and strength of the Abercrombie brand,” Fran Horowitz, CEO of Abercrombie & Fitch Co., said in a statement.
The main goal behind the store was to create a space that seamlessly connects digital and in-person shopping for consumers. The location offers women’s, men’s clothing, along with shop-in-shops for kid’s apparel and activewear. The store space features unique elements with wood, textiles and greenery to create an elevated environment. By bringing digital to physical, A&F can showcase their products in a new light, while creating an aesthetic that embodies their brand.
The executive team at A&F has announced that the company plans to have more store openings throughout 2023, including up to 40 locations, primarily in the US.
With a recent decade-high first-quarter net sales increase of 14%, it’s apparent that growth is on the horizon for the brand. It’s women retail sector is performing exceedingly well, leading its 11th consecutive quarter of double-digit increases.
Over the past year, A&F has launched an activewear line, along with a getaway-themed store concept with a “chic hotel lobby” aesthetic that debuted in Los Angeles and Milan.