Fitness and athleisure brand, Alo Yoga, has a main presence in North America with 43 store locations. Recently, the retailer has announced expansions plans for 50+ new store locations, aiming to set foot in the European market, specifically London and Paris.
The company is digitally-anchored with a focus on an omnichannel approach. However, Alo prides itself on its physical footprint – a key part of the brand’s overall growth and engagement. Last year they had a 32% increased in revenue, with over $1 billion in sales.
The company plans to ramp up their growth and expansion plans over the next two years, and brick-and-mortar stores will play a key role in this.
“We started 2023 with 10 stores across U.S. and Canada. Next year, we will have over 100 stores company wide. We will be opening one new store every single week. That’s pretty crazy to think about,” said Danny Harris, Alo Yoga CEO in a recent interview.
Alo’s current stores are otherwise known as “sanctuaries.” Locations serve as “the heart and soul of the brand — they represent an opportunity to get plugged into a new community in meaningful ways, they offer the unique experience of testing out performance-engineered styles in real-time, and they allow the chance to see the power of amla-powered, clean beauty firsthand,” according to the brand’s website. Each store shares similar features such as minimalist decor and a light, airy design. Some locations even have built-in yoga studios and cafes.