Amazon has introduced Dash Cart, a high-tech shopping cart that automatically scans merchandise so consumers can skip the checkout process. The brand has completely reinvented the game when it comes to shopping carts – using sensors to scan and take pictures of items in the cart with a built-in touch screen to show the cost and charge your Amazon account. The cart serves as a more enhanced, compact version of Amazon Go and will be released in California later this year.
In a recent article by John Markman on The Street, the author explains the potential of Dash Cart. Essentially, the point of the smart shopping cart is to make customers happy in the age of omnichannel capabilities. The Seattle-based company has already experimented heavily with e-commerce, and now they have set their sights set on developing extraordinary visions in brick-and-mortar retail.
If Amazon were to win over brick-and-mortar shoppers, this would bring huge waves of potential for the brand. The market is almost 10 times larger than e-commerce and has reached $5.47 trillion in buying power in 2019. A new shopping cart could be exactly what brick-and-mortar retail needs right now — providing another source of convenience for consumers.
With the combination of Amazon Go and now the Dash Cart, Amazon’s experimentation in the physical world has taken new heights. The brand strives to appeal to a variety of markets, by offering omnichannel capabilities and incorporating them right into the in-store experience. They also see the strength of brick-and-mortar, and now, more than ever – there’s a need to provide convenience and accessibility to consumers. By incorporating easier, safer, and healthier ways for consumers to shop in-store, this will ultimately guarantee a happy shopping experience for all.
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