Including the Go Grocery store concept, Amazon will continue to expand their physical footprint by opening multiple conventional grocery stores throughout California and Illinois. The Go Grocery format is a little different than traditional settings and uses the same technology as Amazon Go stores, but on a much larger scale. Amazon’s efforts to pave a pathway in physical retail is part of a wide grocery expansion, that goes beyond just solely partnering with Whole Foods stores.
Along with grocery stores, Amazon has continued to open physical locations this year that offer an extension of their e-commerce platform, such as 4-Star, Pop-Up, Books and more. There are also more than 25 of these physical stores that are coming soon later this year.
Amazon has recently experienced unprecedented expenses and issues with the increase in demand for online shopping during COVID-19. However, expanding their physical footprint may allow the company to better navigate unfavorable projections with e-commerce going forward.
With these expansions Amazon has demonstrated how they can serve their market both online and in-person with grocery shopping, retail and more. Providing a hybrid, omnichannel approach for consumers is becoming the norm and the preferred shopping preference in the industry, especially since the pandemic.
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