Over 2 million new customers visited Kohl’s stores last year to take advantage of their Amazon return kiosks. Amazon and Kohl’s began this long-standing partnership back in 2017, which allows customers to visit Kohl’s stores and return their unwanted Amazon orders. Since 2019, Kohl’s has offered this service nationwide across their portfolio.
A third of Kohl’s new visitors were millennials, according to the company. Consumers can bring in their eligible returns without a box or a label and Kohl’s associates will package the items and send them back to Amazon’s return center at no additional cost.
This partnership has brought added value to brick-and-mortar stores. Once shoppers visit Kohl’s stores to make their Amazon return, they’re likely to browse and make purchases for themselves. Conversion rates are consistently trending upward for people visiting Kohl’s stores to return Amazon packages.
“While details of the partnership are confidential, we continue to see that this is accretive to both sales and profit,” said Kohl’s Chief Executive Officer Michelle Gass.
The past year has shown that Kohl’s and Amazon’s partnership has increased foot traffic and sales across its stores. And now, it’s up to Kohl’s to make sure these new individuals will become faithful, repeat customers.
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