Bloomingdale’s has unveiled a new brick-and-mortar store concept, Bloomie’s. The store exhibits a smaller concept than traditional Bloomingdale locations. The first Bloomie’s store is 22,000 square feet and will open Aug. 26 in Fairfax, Virginia. Bloomie’s will offer men’s and women’s apparel, shoes, accessories, activewear and beauty. There will also be centralized services at the front of the store for returns, in-store pickup and alterations. This is a completely new store concept for the Bloomingdale brand that includes an “ever-evolving” collection of highly curated products. The store will contain experiential elements, with frequent trends, activations and feature carts that prompt discovery. Plans to expand Bloomie’s beyond their first location has not yet been revealed, however there are high hopes for future growth. “Bloomie’s has always been a term of affection from our loyal customers. Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient, and unexpected way,” Tony Spring, Chief Executive Office at Bloomingdale’s.Bloomingdale’s is following a trend that has been popular amongst the industry – small-concept stores. Retailers, such as Macy’s, Target, and Ikea, are expanding their brick-and-mortar footprint with smaller stores to capitalize on industry growth and showcase curated products to meet market trends. Source: Bloomingdale’s – Retail Dive Photo Credit: Bloomingdale’s – Retail Dive
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About Bloomingdale’s Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 35 Bloomingdale’s stores and 20 Bloomingdale’s, The Outlet Stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
