Specialty Leasing/Marketing Manager

Gadsden Mall – Gadsden, AL

Contribute to the NOI of the property through management of the Specialty leasing and Marketing program. Plan and implement center-wide promotional strategies and events, manage social media, and foster communication and cooperation in marketing programs through extensive tenant interaction. Canvass for new specialty prospects and complete negotiations. In addition, the individual will oversee the day to day operations of the Specialty Leasing and Marketing program at the center, including budgeting, reporting and other operational functions.

Essential Duties and Responsibilities

Implementation and management of the Specialty Leasing Program and Budget

  • Obtain, screen and select specialty retailers
  • Identify new Specialty Leasing and alternative revenue opportunities
  • Canvass regularly to communicate availabilities and find new prospects, while maintaining relationships with current retailers
  • Manage negotiation of License Agreements to achieve the centers budget and goals
  • Align with the leasing and management merchandising of the center
  • Maintain and update regularly lead activity via the canvass log and weekly activity log
  • Prepare all license agreements and obtain the proper approvals
  • Coordinate with mall staff the set-up, relocation and breakdown of all Specialty Leasing tenants
  • Update Specialty Leasing Budgets and reports as requested
  • Manage the Specialty Leasing program to ensure all operational guidelines are met
  • Responsible for renewing all existing license agreements on a timely basis, at least 30 days prior to the License termination date
  • Coordinate with Accounting to monitor and collect moneys for Specialty tenants
  • Ensure the collection of monthly sales reports for Specialty tenants


Implementation and Management of the Marketing Program and Budget

  • Work with the General Manager to plan and implement all aspects of a strategic marketing plan that is aligned with the property’s business goals and long term vision to increase center sales productivity and tenant retention
  • Plan and implement public and community relations efforts to positively position the center and the company in the marketplace and in the shopping center industry
  • Assume responsibility for communication and interaction with the customers through updating website, monitoring various social media networks and implementing advertising campaigns
  • Plan and Implement community and promotional events that drive traffic and sales
  • Participate in the budgeting process and updating of monthly financials as needed
  • Plan and implement common area messaging and vacant space programs.
  • Maintain on-going communications and positive relationships with the retailers in the center.


General Responsibilities

  • Work with mall team achieve overall center goals
  • Participate in all Center Staff Meetings
  • Coordinate with teams to create center budget, reforecasting and other reporting as required


  • Other Duties as Assigned

Qualification Requirements



To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

  • Associates Degree or equivalent experience required, BA in a relevant field a plus.
  • 2-3 years demonstrated sales/marketing or other relevant experience in a fast paced environment
  • Shopping Center experience a plus


  • Must have demonstrated strong negotiation and sales skills
  • Must have experience and be able to close deals/lease space within strict timeframes/deadlines
  • Ability to maximize deal revenue
  • Excellent verbal and written communication skills
  • Self-starter with strong organizational, planning and time management skills
  • Maintain a valid driver’s license
  • Ability to work occasional nights, weekends or holidays as necessary
  • Ability to work in a team oriented environment
  • Intermediate to expert ability to use Microsoft Office, Word, Excel and other software programs
  • Ability to communicate in English; other languages a plus
  • Must be courteous, respectful and present a positive and professional image and attitude at all times

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Manual dexterity sufficient for moderate use of a keyboard, mouse and telephone/radio
  • Speech and hearing sufficient for regular communications on the phone, radio or face-to-face
  • Vision sufficient for use of a computer monitor and transaction documents
  • Ability to walk, bend, stoop and reach
  • Ability to lift 20 lbs, and occasionally up to 40 lbs
  • Sufficient sense of smell to detect dangerous odors
  • Ability to stand for long periods of time
  • Must be able to be mobile to include moving around office premises, as well as frequent reviews of mall interior

This job description is not all inclusive.  Other duties and responsibilities may be required.  In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position. Equal Opportunity Employer.

Apply for the Specialty Leasing/Marketing Manager – Gadsden, AL opportunity

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