This one-of-a-kind branded shop-in-shop will create an immersive brick-and-mortar experience for shoppers. The sleep company will introduce a new line of cooling products to go along with this new partnership. Over the next few months, a wide range of Casper products will be brought to BBB stores across the US.
“We are thrilled to partner with Bed Bath & Beyond, a beloved brand centered around customer experience and quality home products, as they expand their sleep offerings. It’s an honor to bring the unique Casper shopping experience and latest sleep solutions with Snow Technology to a legacy retailer that shares our mission of helping millions of people achieve a more comfortable night’s sleep, and we’re excited for the significant opportunities this partnership will create,” said Emilie Arel, President and Chief Commercial Officer at Casper.
Casper started out as a sole direct-to-consumer company, but quickly made their way into brick-and-mortar shopping to capitalize on its growth and expand their brand. The company has over 70 locations and plans to continue to grow its footprint, hoping to increase accessibility to customers.
Casper (NYSE: CSPR) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.
About Bed Bath & Beyond
Bed Bath & Beyond Inc. and subsidiaries (the “Company”) is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the Company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond.
Bed Bath & Beyond operates websites at bedbathandbeyond.com, bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com and decorist.com