Casper and Bed Bath & Beyond partnership to create immersive in-store experiences

Friday, Jul 16, 2021

Casper and Bed Bath and Beyond have announced a new retail partnership that will bring Casper sleep products to BBB stores and their website. Casper plans to bring their first shop-in-shop to BBB’s flagship in NYC to test the waters and modernize the in-store shopping experience. These shops will also be brought to New Jersey and Tribeca. 

This one-of-a-kind branded shop-in-shop will create an immersive brick-and-mortar experience for shoppers. The sleep company will introduce a new line of cooling products to go along with this new partnership. Over the next few months, a wide range of Casper products will be brought to BBB stores across the US. 

“We are thrilled to partner with Bed Bath & Beyond, a beloved brand centered around customer experience and quality home products, as they expand their sleep offerings. It’s an honor to bring the unique Casper shopping experience and latest sleep solutions with Snow Technology to a legacy retailer that shares our mission of helping millions of people achieve a more comfortable night’s sleep, and we’re excited for the significant opportunities this partnership will create,”  said Emilie Arel, President and Chief Commercial Officer at Casper. 

Casper started out as a sole direct-to-consumer company, but quickly made their way into brick-and-mortar shopping to capitalize on its growth and expand their brand. The company has over 70 locations and plans to continue to grow its footprint, hoping to increase accessibility to customers. 

Source: Casper – Press Release
Photo Credit: Casper’s First Mattress Store – CNBC

About Casper
Casper (NYSE: CSPR) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.

About Bed Bath & Beyond
Bed Bath & Beyond Inc. and subsidiaries (the “Company”) is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the Company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond.

Bed Bath & Beyond operates websites at,,,, and

SREG's operational & investment Insight, Expertise & Experience

Find out how SREG's unparalleled level of service, unprecedented expertise, and in-depth industry insight can transform your assets and create significant real estate value.

Subscribe to SREG's The Deal

Your privacy is extremely important to us. We will not share, sell or distribute your information outside our company.

Subscribe to SREG's The Deal

Your privacy is extremely important to us. We will not share, sell or distribute your information outside our company.