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December Placer.ai data indicates a significant increase in brick-and-mortar mall traffic and ongoing importance of the retail holiday season

Thursday, Jan 12, 2023

With the holiday season in rear view, Placer.ai has analyzed data to showcase the month of December and its significant impact on brick-and-mortar retail, specifically malls. 

Holiday season peaks were significant with Black friday leading the pack – rising high above its annual average. The last week of December also served as a notable time for indoor malls and open-air lifestyle centers. Visits in December rose 40.3% for indoor malls compared to November visits while open-air lifestyle centers and outlet malls saw increases of 27.7% and 31.6% respectively month-over-month.

These trends have laid the framework for a very strong start to 2023. Early results indicate that these numbers are even stronger than initially expected. Visits the week beginning December 25th were up 12.3% year-over-year for indoor malls and up 9.1% and 10.6% for open-air lifestyle centers and outlet malls. Christmas week featured an extended shopping opportunity with the holiday falling on a Sunday. 

Repeat visits have also been growing, showing that consumers aren’t just shopping, but also increasing the rates of their visits to malls. 

Source: Placer.ai

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