Designer Brands partners with supermarket chain, Hy-Vee

Thursday, Apr 16, 2020

Designer Brands Inc., one of North America’s largest footwear and accessory designers, announced their partnership with the supermarket chain, Hy-Vee.

DSW and Hy-Vee are working together to develop buy-online and pick-up in-store capabilities for their consumers. Over time, they will roll out several of DSW’s Designer Shoe Warehouse shop-in-shops in Hy-Vee stores.

This partnership will allow Designer Brands to bring differentiated products and experiences for their shoppers, which will infuse the brand’s renewed energy and possibility. Hy-Vee will also provide the quality and convenience that customers want. These strategies will bring sights of long-term growth for both brands.

The partnership is set to start out online due to current health concerns and to ensure the safety of shoppers during COVID-19.

Designer Brands’ Chief Executive Officer, Roger Rawlins, expressed excitement for the value that this partnership will bring. Hy-Vee and Designer Brands share a similar vision which has helped this partnership come to life.

“Quality footwear and accessories will always serve as a top need for the American consumer, which is why we’ve made these solutions available to our shoppers,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “Hy-Vee’s goal is to provide its customers the very best in all lifestyle categories in a convenient and easy-to-shop format, and we’re proud to partner with a company that shares the same vision.”

Source: Designer Brands Release – 4/25/20
Photo Credit: Designer Brands

About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more than 265 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

About Designer Brands Inc.
Designer Brands is one of North America’s largest designers, producers and retailers of footwear and accessories. The company operates a portfolio of retail concepts in nearly 1,000 locations under the DSW Designer Shoe Warehouse, The Shoe Company, and Shoe Warehouse banners and services footwear departments in the U.S. through its Affiliated Business Group. Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 5,400 doors worldwide. Camuto Group owns licensing rights for the Jessica Simpson footwear business, and footwear and handbag licenses for Lucky Brand and Max Studio. In partnership with a joint venture with Authentic Brands Group, Designer Brands also owns a stake in Vince Camuto, Louise et Cie, Sole Society, CC Corso Como, Enzo Angiolini and others. More information can be found at

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