Digital coupons are known to drive online purchases; however, it’s been proven that they can make a significant impact on in-store transactions as well.
A recent survey conducted by Code Broker evaluated consumer shopping habits during COVID-19. They found that 61% of respondents said they would change their mind about not shopping at their favorite stores during the pandemic if they received a high-value digital coupon for a product they were interested in.
Results indicated the value of mobile coupons and their potential to drive consumers to brick-and-mortar stores, despite potential safety concerns. It’s clear that high-value coupons will be a resourceful tool to continue to drive in-store traffic during the pandemic.
Mobile has quickly changed the retail experience for both shoppers and brands. Now, an omnichannel approach is necessary to survive. Consumers want to hold the power in their hands, while being able to change their shopping preferences whenever they want.
The survey also showed that 77% of people preferred mobile coupons vs. paper coupons. In just one year, this percentage has increased 10%, and is expected to rise even further.
Mobile coupons have become an incredibly valuable tool that drive sales for both existing and new customers. Nearly 90% of participants noted that a high-discount coupon from a retailer they rarely or never shopped at was “likely” or “highly likely” to draw them in.
Mobile coupons give consumers the discounts and flexibility they desire, while allowing retailers to track and collect data to improve targeting techniques. Now, it’s up to them to this tool to increase traffic and sales across their physical footprint.
Source: Street Fight Mag – B&M Retailer’s Edge
Photo Credit: StoreTech
