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Digitally-native Afterpay app expands into the physical space, 60,000+ stores

Monday, Mar 29, 2021

Afterpay, an installment payment app, has ventured into physical retail to pilot their program throughout brick-and-mortar stores in the US. The app allows consumers to pay for their items in installments for a variety of online retailers. Now, the company has integrated their payment model to a physical setting in order to expand their overall reach.

“We have extended our sale to physical retail, doubled the number of sale days and, most importantly, we have more than doubled the amount of merchants who are offering incredible deals and promotions to their shoppers. We are proud to deliver this incredibly popular event just as retailers welcome their customers back to their stores for Spring shopping,” said Melissa Davis, Head of North America at Afterpay.

After introducing Afterpay to brick-and-mortar stores in October, the company has grown tremendously. The service is now in over 60,000 stores across the US. Afterpay’s retail partnerships include Mac, Steve Madden, H&M, The North Face, Timberland, and a variety of other brands.

The brand has recently hosted its annual “Afterpay Day” which is a shopping promotion run during a four day period with sales and deals from thousands of beauty, retail and lifestyle brands. The shopping event is one of the biggest sales drivers for merchants across the county. Afterpay has made it a priority to include brick-and-mortar retail at the core of their promotional event. During the last Afterpay Day, retailers saw their sales grow by 36%, with the average number of new customers increased by 46%. In December 2020, 45 million customer referrals were sent to retailers globally from Afterpay’s Shop Directory.

With the app’s recent venture from digital to physical, omnichannel has become a key focus. As they continue to make waves in the industry, this will help to strengthen the overall infrastructure of brick-and-mortar retail and what it is today.

Source: Afterpay Shopping Physical Retail – Retail Dive, Afterpay Day Omnichannel – PR Newswire
Photo Credit: Afterpay Shopping Physical Retail – Retail Dive

About Afterpay Limited
Afterpay Limited (ASX: APT) is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time – helping people spend responsibly without incurring interest or fees when you pay on time.5 As of December 31, 2020, Afterpay is offered by nearly 75,000 of the world’s favourite retailers, and is used by more than 13 million active customers globally.

Afterpay​ is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins.

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