Direct-to-consumer brand, Burrow, has recently announced plans to open 10 new stores in the next two years. The furniture brand has kicked off their brick-and-mortar expansion by opening its first store in Boston. The store will be open to the public later this month, and will feature several interactive displays to showcase their furniture pieces. After launching as a pure-play e-commerce brand, the company quickly realized that a physical channel was necessary to thrive. In 2020, Burrow opened their first flagship store in NYC to expand its offerings and launch their brick-and-mortar footprint.
“Burrow has always been driven by customer feedback, and meeting our customers where they are is part of our ethos as a company. Since opening our flagship Burrow House, we’ve refined our strategy to seamlessly connect all channels, so our customers can shop online, come into the store to learn more, go home to take more measurements, and follow up with our retail staff afterwards for additional design advice,” said Stephen Kuhl, Burrow’s Co-Founder and CEO.
A brick-and-mortar channel is necessary in order to survive as retailer in 2022. DTC brands have experienced the well-known limitations and frictions that arise when it comes to selling products strictly online.
Just last year, Burrow has raised $80 million in funding and eventually plans to open dozens of additional stores.
Source: Burrow – RetailDive
Photo Credit: Burrow – RetailDive
