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DTC brand Vuori plans to open 100 more brick-and-mortar stores with $400 million in funding

Thursday, Oct 21, 2021

Activewear company, Vuori, has secured $400 million in funding to expand their brick-and-mortar footprint. The direct-to-consumer retailer will take the money to expand internationally, opening store throughout Europe and Asia Pacific in 2022. Vouri hopes to open 100 additional stores in the next five years. 

Vouri’s success has been on the rise since 2017, just two years after the company was created. With their newfound profitability, it’s a no-brainer for the retailer to expand further into the brick-and-mortar market. 

“On top of being a place to see, feel, try on, and learn about our latest and greatest product, we like to think of all of our stores as community hubs,” Nikki Sakelliou, VP of Marketing. 

“We recognize a ton of value in making sure Vuori is a true, omnichannel business that customers can discover and enjoy in a variety of different ways,” said Sakelliou.

Source: Vouri – Retail Brew
Photo Credit: Vouri Clothing

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Article Topics: Brick and Mortar | Growth | Retail | Vouri

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