Kuiu partnered with an experience agency called ChangeUp, to upgrade their in-store experience that reflects the same precision and quality that the brand is known for.
“We didn’t want Kuiu to look like a typical outdoor retail store that customers have now come to expect,” said Jamie Cornelius, executive creative director at ChangeUp. “We were looking to create an environment that built excitement and anticipation, and helped shoppers envision themselves on these once-in-a-lifetime trips.”
The new Dallas store was designed with elements for customers to learn more at every touchpoint, with large lightboxes and glass windows to feature expansive landscapes and see Kuiu’s gear and apparel in action.
Inside, the store includes areas to consult with gear experts and ensure customers get a hands-on opportunity with Kuiu’s products. The back of the store provides apparel and gear broken down layer by layer to help customers understand their layering system. Their goal was to simplify a complicated process and product story through an in-store experience.
“Kuiu was built with a robust e-commerce business, and physical retail stores have been part of the plan for years,” said Kevin Wilkerson, VP of brand marketing. “We plan to open multiple stores over the coming years and are currently working on securing our next locations. We are excited to bring Kuiu into more communities over the coming years.“
Kuiu was founded in 2011 to provide customers with an advanced hunting layering system and equipment that is light, packable and dependable.