After starting out as a sole e-commerce company, FRANKiE4 has decided to venture into brick-and-mortar retail. The women’s comfort footwear brand has opened their first physical store and US headquarters in Capital Hill, Seattle.
The footwear company has grown from its native roots in Australia, hoping to focus on physical retail concepts in America and grow their brand. The store will offer the full FRANKiE4 collection of their luxe leather footwear—sneakers, dress flats, sandals, heels and boots. Private, expert fittings will also be offered for customers to have a personalized shopping experience.
“We are so excited to bring an already-thriving Australian brand to the US market and could think of no better place than Seattle. The city is known for its product innovators and disruptors, which is exactly what FRANKiE4 is all about. A predominantly women-led brand, we have taken women’s footwear and redesigned shoes specifically for our unique feet—delivering fashion AND comfort without sacrificing one over the other. We’re looking forward to our continuous growth here in the US market.” Cathy Barnett, CEO Global
Since opening in 2010, FRANKiE4 has gained a dedicated following through word of mouth, social media, pop-up events, brick and mortar stores and the continuous evolution and reputation of their products. The Seattle store is an exciting first step for the brand on US territory. The expansion signifies FRANKiE4’s commitment to growth on a global scale.