The store opened right before the winter season, and H&M had a 30% off sale for outerwear styles during the Grand Opening event.
Giveaways were one of our mains tactics to promote the opening event:
- First 300 shoppers had a chance to win $300
- Shoppers who brought in their unwanted clothes could win a $250 gift card
H&M Grand Opening was a joint initiative between SREG and H&M, where we successfully made this a community event for all to attend and enjoy the new store at GVC!
Genesee Valley Center is an enclosed shopping mall with 1.3 million square feet of leasable area. Located outside of Flint, MI in the heart of Genesee County, GVC features an open-air shopping, dining and entertainment plaza, The Village, including 120+ shops and eateries like Macy's, Torrid, JCPenney, Wahlburgers, Victoria's Secret, Mo Pete's Sports Retreat, Box Lunch, Kay's Jewelers, H&M, Bar Louie, The Buckle and so much more.