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Kohl’s and Sephora form long-term partnership to create immersive in-store beauty experience

Wednesday, Dec 2, 2020

Kohl’s and Sephora have announced the launch of their strategic partnership, “Sephora at Kohl’s” to bring transformative beauty experiences to millions of consumers. “Sephora at Kohl’s” will feature a premium Sephora beauty destination at the front of Kohl’s stores across the US.

The first 200 locations will open in Fall 2021, with plans to have over 850 locations by 2023. This partnership will offer an expansive physical footprint to reach a wide customer base offered by both Sephora and Kohl’s. The “Sephora at Kohl’s” shops will replace Kohl’s current in-store beauty section and will be positioned at the front of stores for maximum exposure of Sephora’s brand partners.

The launch successfully highlights both brand’s best offerings – Kohl’s extensive customer reach and omnichannel convenience with Sephora’s vast product selection and exceptional beauty experience. As the largest beauty retailer in the world, Sephora offers over 100 carefully curated beauty brands. This prestigious beauty experience will serve as a chance to put these brands in front of over 65 million US Kohl’s customers.

“The Kohl’s and Sephora partnership will bring a transformational, elevated beauty experience to Kohl’s from the top global name in beauty. This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country. It’s an extraordinary time of change, and I am thrilled to partner with Sephora, a brand that shares our values and our passion for innovation and reinvention. Today’s announcement is a perfect illustration of the bold moves we are making at Kohl’s to accelerate our growth and reimagine our future for the next era of retail,” said Michelle Gass, Chief Executive Officer at Kohl’s.

The partnership will also include a chance for both brands to further enhance their omnichannel capabilities, with Sephora products featured on Kohls.com in 2021. This will showcase an expanded assortment of Sephora’s in-store product offerings, making Sephora the exclusive beauty partner on Kohl’s website.

“At Sephora, delivering a strong client experience through passionate employees is at the heart of who we are, and we are thrilled to find a partner who shares this identity. This is not a pop-up collaboration, but an investment our brand partners can rely on for the long-term; as a company with a history of sustained decades-long partnerships, Sephora has every confidence in the future of this collaboration and the unique experiences it will bring to consumers across the U.S. Our partnership will be built on expanding our complementary reach and scale in-store and online, creating customer-centric, prestige experiences, collaborating on new innovations, and living our shared values. We fully believe Kohl’s is the ideal partner to bring this vision to life,” said Jean-André Rougeot, President & Chief Executive Officer of Sephora Americas.

The “Sephora at Kohl’s” partnership will create key advantages for both retailers to expand their brick-and-mortar footprint, develop an immersive in-store experience and ultimately enhance their omnichannel approach.

Source: Kohl’s – Press Release 12/1/2020
Photo Credit: Kohls & Sephora Press Release – BusinessWire

About Kohls
Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in our stores, online at Kohls.com and on Kohl’s mobile app. Since its founding, Kohl’s has given more than $750 million to support communities nationwide, with a focus on family health and wellness. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community or how to join our winning team, visit Corporate.Kohls.com or follow @KohlsNews on Twitter.

About Sephora
Sephora is the world’s most loved beauty community, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creativity and self-expression. Since its debut in France almost 50 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness with an ever-changing array of carefully curated brand partners, from classic selective brands to exclusive independent ones, and the critically acclaimed Sephora Collection. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora’s excellence, innovation, and entrepreneurial spirit have made it an omnichannel beauty trailblazer in 35 countries.

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