Levi’s has plans to emerge from this storm stronger than they were before. Despite closing 70% of their brick-and-mortar stores due to the COVID-19 outbreak, the brand announced their plans to ramp up their ship-from-store capabilities within the next week.
Levi’s will ship online orders from their closed stores to help the flow of inventory during this time.
Revenue from Levi’s brick-and-mortar stores were up 14% globally in the first quarter of 2020. Their total net revenue also was up 6% at $1.5 billion. This data along with their ship-from-store methods will allow the brand to have a strong foundation to rely on.
Chip Bergh, Chief Executive Officer, remained optimistic about the brand’s future plans and their capacity to move forward after this crisis is over.
“We’ve seen it all: The Great Depression, two world wars, earthquakes, fires and yes even the 1918 flu pandemic. Not only did we pull through all of these, we use crises to galvanize a path forward and we will do it again,” Bergh said.
“No one can control the virus or even the economic fallout, but we can control how we react to the crisis,” the CEO also added.
Other brands have followed in the same pursuit as Levi’s. Lululemon recently announced a pivot in their plans during COVID-19, with plans to ship online orders from their closed brick-and-mortar properties.
Source: Levi’s Earnings Transcript – 4/7/20, Levi’s on Supply Chain Dive – 4/8/20
Photo Credit: Levi’s – Locations
About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co., and Denizen brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Strauss & Co.’s reported 2019 net revenues were $5.8 billion. For more information, go to http://levistrauss.com, and for company news and announcements go to http://investors.levistrauss.com.