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MARKETING

Marketing & Retail Support

SREG has extensive experience in developing innovative, grassroots and results-driven marketing initiatives designed to increase traffic, impact customer buying cycle, and transform communities.

SREG’s property marketing program is shaped by 3 core objectives:

Tenant Support

We love retail and we believe in our tenants. Our marketing activities are largely fueled by our goal to see tenants succeed.

Traffic Generation

In-mall traffic is a critical component for tenant success and we strive to creatively activate mall space with tenant-shopper experiences.

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Community Engagement

We believe that through local partnerships we can transform and impact communities around us and establish our properties as The Third Places.

SREG adheres to a Hybrid Marketing Strategy comprised of:

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Integrated Omnichannel Marketing

A strategic omnichannel approach that integrates all aspects of promotion and communication including Paid Media, Earned Media and Owned Media to achieve a seamless consumer experience with maximum impact.

 

Experiential Marketing

An engagement marketing strategy built around events, activations and interactivity – deeply rooted in clear business objectives and KPI’s.

We take a personalized approach to shopping center marketing – rather than the typical cookie cutter, one-size-fits-all approach. Each property’s marketing program is built on a fundamental framework that consists of:

 

  • A deeply rooted understanding of each market’s social and cultural intricacies and opportunities
  • Custom built ground-up to best serve the property and tenant mix
  • Community involvement
  • Objectives designed around shopping center’s business and operations

Each property’s marketing program is comprised of:

  • A creative and intelligent plan, maximizing each property’s marketing budget to deliver results.
  • Communication strategy outlining channel mix; social, digital, influencer and variety of traditional media.
  • Tenant support through cultivated and collaborative partnerships with local and national retailers.
  • Tenant promotional schedule for grand openings, sales, awareness and events.
  • A unique annual experiential initiative, outlining everything from large-scale community events to niche micro activations.
  • Travel and tourism initiative to maximize each market’s tourism impact.
  • Partnerships with local organizations to build strong community relations.
  • New product implementation to leverage the latest marketing technology, tools and methods.
  • Ongoing creative input and oversight by SREG Marketing Team.

SREG leads an industry-defining program designed to re-energize tenant support by cultivating retailer participation through direct and collaborative retailer partnerships to impact traffic, sales and communities.

Case Study Examples