MARKETING
Marketing & Retail Support
SREG has extensive experience in developing innovative, grassroots and results-driven marketing initiatives designed to increase traffic, impact customer buying cycle, and transform communities.
SREG’s property marketing program is shaped by 3 core objectives:
Tenant Support
We love retail and we believe in our tenants. Our marketing activities are largely fueled by our goal to see tenants succeed.
Traffic Generation
In-mall traffic is a critical component for tenant success and we strive to creatively activate mall space with tenant-shopper experiences.
Community Engagement
We believe that through local partnerships we can transform and impact communities around us and establish our properties as The Third Places.
SREG adheres to a Hybrid Marketing Strategy comprised of:
Integrated Omnichannel Marketing
A strategic omnichannel approach that integrates all aspects of promotion and communication including Paid Media, Earned Media and Owned Media to achieve a seamless consumer experience with maximum impact.
Experiential Marketing
We take a personalized approach to shopping center marketing – rather than the typical cookie cutter, one-size-fits-all approach. Each property’s marketing program is built on a fundamental framework that consists of:
- A deeply rooted understanding of each market’s social and cultural intricacies and opportunities
- Custom built ground-up to best serve the property and tenant mix
- Community involvement
- Objectives designed around shopping center’s business and operations
Each property’s marketing program is comprised of:
- A creative and intelligent plan, maximizing each property’s marketing budget to deliver results.
- Communication strategy outlining channel mix; social, digital, influencer and variety of traditional media.
- Tenant support through cultivated and collaborative partnerships with local and national retailers.
- Tenant promotional schedule for grand openings, sales, awareness and events.
- A unique annual experiential initiative, outlining everything from large-scale community events to niche micro activations.
- Travel and tourism initiative to maximize each market’s tourism impact.
- Partnerships with local organizations to build strong community relations.
- New product implementation to leverage the latest marketing technology, tools and methods.
- Ongoing creative input and oversight by SREG Marketing Team.
SREG leads an industry-defining program designed to re-energize tenant support by cultivating retailer participation through direct and collaborative retailer partnerships to impact traffic, sales and communities.
Case Study Examples
![[MEDIA COVERAGE] Transformation at Gadsden Mall, tremendous impact on community and opportunities for retail to succeed](https://spinosoreg.com/wp-content/uploads/SpinosoREG-web-art-800x800-tre-chris-fiello-400x250.jpg)
[MEDIA COVERAGE] Transformation at Gadsden Mall, tremendous impact on community and opportunities for retail to succeed
The Transformation at Gadsden Mall is well underway. With excitement and momentum seen and felt throughout the community. The Spinoso Real Estate...
In a Time of Crisis – SREG Marketing Team Implements Support for Tenants & Community
With malls and retailers closed across the US due to COVID-19, we at SREG found it necessary to enhance our marketing efforts as a company to...
Santa Fe Place Transformation Case Study
This asset was purchased with a Private Equity partner. Santa Fe Place was only 30% occupied at Acquisition and in need of a major renovation.
Wahlburgers Grand Opening and VIP Event at GVC
After successfully negotiating a 4,000 square-foot deal between SREG and Wahlburgers at Genesee Valley Mall in Flint Township Michigan, grand...