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Nordstrom reports holiday sales, indicates online relying on physical stores

Thursday, Jan 14, 2021

Nordstrom has released their net sales from the 2020 holiday season, showing earnings that were in-line with the company’s expectations.

The press release featured strong indicators that prove online orders relied heavily on Nordstrom’s brick-and-mortar infrastructure:

  • Approximately 11% of Nordstrom orders were picked up in-store, which accelerated to more than 20% during the week preceding Christmas.
  • Approximately 9% of Nordstrom Rack orders were picked up in-store, which was enabled by the integration of Nordstrom Rack store and online inventory in October.
  • More than 30% of online orders were fulfilled from Nordstrom and Nordstrom Rack stores.

These results showcase the company’s focus on omnichannel strategies. Integrating physical and digital provides the most convenient solution for Nordstrom consumers.

“By leveraging order pickup and store fulfillment capabilities across our two brands of Nordstrom and Nordstrom Rack, we’re seeing benefits to our customers as well as to our business,” said Erik Nordstrom, Chief Executive Officer at Nordstrom.

Source: Nordstrom Press Release 1/13/21
Photo Credit: Nordstrom Rack Media Kit

About Nordstrom
Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 358 stores in the U.S. and Canada, including 100 Nordstrom stores; 249 Nordstrom Rack stores; two clearance stores; and seven Nordstrom Local service hubs. Additionally, customers are served online through Nordstrom.com, Nordstrom.ca, Nordstromrack.com, HauteLook.com and TrunkClub.com. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.

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