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Old Spice to open first-ever barbershop with digital studio and retail store

Tuesday, Feb 23, 2021

Procter & Gamble’s Old Spice brand will venture into brick and mortar on March 1 in Columbus, Ohio, introducing their first-ever barbershop. The physical space will serve as a digital content studio, retail store and test lab for Old Spice products.

Old Spice’s barbershop will work as a fully functioning studio to produce social and digital content. This will be a key part of Old Spice’s initiative to invite stylists with high-profile clients and host interactive customer experiences, such as men’s grooming tutorials.

Along with a retail hub to purchase Old Spice products, consumers will also be able to see 3D models with various haircuts and styles to request.

Old Spice’s newest brick-and-mortar endeavor serves as a chance to experiment in an experiential retail setting with a variety of offerings for consumers. The content production space is a unique feature for a barbershop, creating an opportunity to drive influencers and celebrities to the space.

Procter & Gamble is known to embrace strategies that meet ever-changing consumer demands. This approach provides an emphasis on innovation – a common theme in retail today.

Source: Old Spice to Open Barbershop – Retail Dive
Photo Credit: Old Spice Debuts Barbershop – WWD

About Old Spice
Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant and deodorant brand for guys in the United States. Old Spice offers a complete product portfolio for today’s evolving needs, including anti-perspirants, deodorants, body washes, body sprays, shampoos and hair stylers. Check Old Spice out at www.oldspice.com, Facebook (http://www.facebook.com/OldSpice), Twitter (@OldSpice) and Instagram (oldspice).

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