Omnichannel and gamification, Home Depot tests digital to benefit physical

Friday, Oct 2, 2020

Home Depot has updated its loyalty program for consumers. Now, they are serving a seamless integration for members of their Pro Xtra program to earn perks through their app from shopping in-store.

Users can now track purchases and see their savings by simply scanning their Pro Xtra Virtual ID in the app at checkout. Their recent advancements to the program bring great convenience to consumers and will continue to foster a strong sense of brand loyalty.

Home Depot also added gamified features to drive repeat visits to their brick-and-mortar locations. This includes occasional bonus rewards, and letting members keep track of how many points are accumulated. Gamification has become increasingly popular among brands in the industry as they develop app-based loyalty programs.

The company’s mobile-first approach shows their efforts to embrace new technologies and provide an omnichannel solution to customers. Last year, Home Depot experienced one of the biggest single days of app downloads after showcasing its features in a holiday campaign.

Home Depot’s digital advancements will also serve as an added benefit to their physical experience – giving consumers the option to use their app while shopping in-store. This integration delivers a new level of fun and uniqueness to the buyer’s journey for home improvement professionals.

Their loyalty program also serves as a tool to drive traffic – for consumers to find savings and earn additional rewards. Despite the pandemic, Home Depot has experienced strong growth across the board that shows their sales and traffic hasn’t slowed down one bit. Their second quarter net sales growth increased by 23% year-over-year, coming in at $38 billion. Home Depot’s “bricks and clicks” strategy has been a hit with consumers, with more than 60% of their online orders being fulfilled at physical stores.

Source: Home Depot Loyalty Update – Mobile Marketer
Photo Credit: Home Depot – Image Gallery

About The Home Depot
The Home Depot is the world’s largest home improvement specialty retailer, with 2,294 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2019, The Home Depot had sales of $110.2 billion and earnings of $11.2 billion. The company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

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