Yelp’s latest stock performance shows clear indicators that the brand is prepping for a major US economic turnaround. As consumers return to a post-pandemic setting, restaurant visits and brick-and-mortar shopping will dramatically increase – resulting in a huge rebound for Yelp and their advertiser budgets.
We have seen numerous clear indicators that point to retail’s recovery – specifically US sales projections for 2021. With Yelp’s strength in the industry, they are likely to set a standard for hundreds of other brands. Yelp is preparing for major traffic and their recent business ventures indicate promising signs for brick-and-mortar retail.
Since the start of the pandemic in March 2020, Yelp has seen their revenue climb each quarter. These are strong and healthy indicators from a tech brand that solely relies on app users accessing physical spaces. This proves that retail has been consistently on the rise, even since the pandemic hit. However, now that the end of the health crisis is near, there will be a overwhelming growth surge of pent-up consumer demand.
As Yelp streamlines and rebuilds its infrastructure to prepare for 2021, it leads us to believe that they’re looking at industry traffic patterns and seeing clear indicators of a strong recovery in retail. Once they reposition themselves, they will be ready to take on a new-found level of demand.
Source: Yelp’s Big Recovery Play – Seeking Alpha
Photo Credit: Yelp Q4 Press Release
—
About Yelp
Yelp Inc. (www.yelp.com) connects people with great local businesses. With unmatched local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect, and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment, or purchase. Yelp was founded in San Francisco in July 2004.
