Sephora has announced their largest brick-and-mortar expansion yet, with a goal to add 60 freestanding client-centric locations and 200 locations inside of Kohl’s stores. This move signifies Sephora’s confidence in the physical retail landscape and the creation of new spaces for the brand.The new standalone Sephora locations have started to open, with stores planned in regions across the US. The 60+ stores will have a sleek architecture and new lighting with a visual design that emphasizes Sephora’s classic look and feel.
Sephora’s recent partnership with Kohl’s will start in markets such as Los Angeles, New Jersey, Chicago, New York, Minneapolis, Ohio and more. Inside Kohl’s locations, there will be a 2,500 SF space dedicated to mini-Sephora stores to offer a prominently located and fully immersive beauty destination. Shoppers will experience Sephora’s atmosphere inside Kohl’s stores with a range of over 100 makeup, skincare, hair and fragrance brands.
The beauty company prides itself on its omnichannel approach. Sephora realizes the potential of brick-and-mortar retail experiences, and the critical component it plays in the buyer’s journey. The retailer’s growth initiative will complement their overall business and ensure that high quality beauty brands are accessible to all.
Source: Sephora Press Release
Photo Credit: Sephora – Media Kit
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About Sephora
Sephora is the world’s most loved beauty community, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creativity and self-expression. Since its debut in France almost 50 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness with an ever-changing array of carefully curated brand partners, from classic selective brands to exclusive independent ones, and the critically acclaimed Sephora Collection. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora’s excellence, innovation, and entrepreneurial spirit have made it an omnichannel beauty trailblazer in 35 countries.
