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Shopkick Consumer Research Study 2022; Consumers will continue to do a majority of shopping in physical stores

Tuesday, Dec 21, 2021

Shopkick has released their annual Consumer Research Study for shopping habits in 2022. After surveying nearly 15,000 individuals, their insights point towards a promising new year for retail. The biggest takeaway of all – consumers plan to continue do a majority of their shopping in brick-and-mortar stores in the next year. 

“Although the pandemic-induced surge in online shopping continued into 2021, most consumers are planning to do the majority of their essential (87%) and non-essential (71%) shopping in brick-and-mortar stores in 2022,” the report stated. 

Consumers view in-store shopping as an event or something to look forward to. The feeling of human-to-human connection that physical stores bring is likely the reason. 

“59% of consumers say they’re starting to view in-store shopping as an event or something to look forward to (up from 44% last November.),” according to Shopkick.

As for priorities, brick-and-mortar shopping continues to serve as the core experience among shoppers. Low prices are also a top priority (46%). Along with this, consumers are planning to be mindful of healthy and safety practices among retailers. Nearly 55% of shoppers said that health & safety guidelines will play a role in where they choose to shop in 2022.

Generational differences show different consumer outlooks for 2022. Gen Z wants to support brands that align with their core values in 2022, and 36% will continue to do so. Gen Z and Millennial customers also noted that they will increase their spending on dining and travel experiences in 2022 than older generations. 

Shopkick’s Consumer Research Study showed a clear need and desire for brick-and-mortar shopping experiences throughout 2022. It is now up to brands to continuously meet the needs of consumers, and find ways to make their in-store shopping experience unique and seamless. 

Source: Consumer Research Study – ShopKick
Photo Credit: Unsplash

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