Shopkick has released their annual Consumer Research Study for shopping habits in 2022. After surveying nearly 15,000 individuals, their insights point towards a promising new year for retail. The biggest takeaway of all – consumers plan to continue do a majority of their shopping in brick-and-mortar stores in the next year.
“Although the pandemic-induced surge in online shopping continued into 2021, most consumers are planning to do the majority of their essential (87%) and non-essential (71%) shopping in brick-and-mortar stores in 2022,” the report stated.
Consumers view in-store shopping as an event or something to look forward to. The feeling of human-to-human connection that physical stores bring is likely the reason.
“59% of consumers say they’re starting to view in-store shopping as an event or something to look forward to (up from 44% last November.),” according to Shopkick.
As for priorities, brick-and-mortar shopping continues to serve as the core experience among shoppers. Low prices are also a top priority (46%). Along with this, consumers are planning to be mindful of healthy and safety practices among retailers. Nearly 55% of shoppers said that health & safety guidelines will play a role in where they choose to shop in 2022.
Generational differences show different consumer outlooks for 2022. Gen Z wants to support brands that align with their core values in 2022, and 36% will continue to do so. Gen Z and Millennial customers also noted that they will increase their spending on dining and travel experiences in 2022 than older generations.
Shopkick’s Consumer Research Study showed a clear need and desire for brick-and-mortar shopping experiences throughout 2022. It is now up to brands to continuously meet the needs of consumers, and find ways to make their in-store shopping experience unique and seamless.
Source: Consumer Research Study – ShopKick
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