SouthPark Mall hosted a two-day family-centered event, bringing in over 102,000 visits, designed to drive mall traffic and continue the tradition of building a community destination and strengthening tenant relationships.
Days of Events
On-site Activations
Total Visits
Event Activations
Pumpkin Patch
Pumpkin Decorating Station
Bubble Show
Petting Zoo
Jungle Animal Show
Real PopFusion Stage Show
Acrobatic and Juggling Variety Show
Stilt Walkers
Kid's Characters - Marshall and Poppy
Bubble Soccer
Inflatables
Velcro Wall
Pumpkin Pitch
Bounce Castle
Wax Hands
Balloon Twisters
Face Painting
Cotton Candy Machine
Caricature Art
Mini Show Cone Truck
Rock Wall
Kelly Ball Inflatable
Magic Shows
Dinosaur Show
Dinosaur Meet and Greet
Donut and Pie Eating Contest
Kid's Characters - 5 Princesses
Bubble Soccer
Gelly Ball Inflatable
Stilt Walkers
Airbrush Tattoo Artists
Trollbeads Glass Blowing
Pozzie Mascot
EVENT ACTIVATIONS
Pumpkin Patch
- Second annual pumpkin patch designed to benefit the Strongsville Instrumental Music Boosters Program (S.I.M.B.).
- Manned by members and volunteers of the program throughout the event
- Proceeds from the pumpkin patch will supplement repairs, purchases and clinicians of the Strongsville High School Music Program
EVENT ACTIVATION
Real Pop Fusion
- The Real Pop Fusion is a Cleveland-based entertainment group specializing in crowd engagement
- Family games and challenges, giveaway opportunities, high energy music and dancing both days
- Donut and pie eating competitions for both adults and children
EVENT ACTIVATION
Wax Hands, Glass Blowing Hosted by Trollbeads
- During the Fall Festival weekend tenants were
encouraged to have in-store activations, partnerships and sale promotions in conjunction with the overarching event - Trollbeads hosted live glass blowing in front of their store in tandem with a storewide sale
- Aveda partnered with a local jewelry company to offer a free bracelet with purchase
- SouthPark Mall tenants offered promotions specific to the Fall Festival weekend
Marketing & Communication
Planning
Tenant Relations
Talent Procurement
Project Management
Promo & COMM
Social Media
Community Partnership
Media Relations
Content Creation
SMS Marketing
Email Marketing
Geofence Advertising
Print Advertising
Online Advertising
Social Influencers
Event Management
On-site logistics
Retailer Partnerships
Giveaways & Contests
Tenant Engagement
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