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SouthPark Mall Hosts Fall Festival 2023, Attracts over 102,000 visits, continues to strengthen community and tenant relations

Friday, Dec 16, 2022

SouthPark Mall hosted a two-day family-centered event, bringing in over 102,000 visits, designed to drive mall traffic and continue the tradition of building a community destination and strengthening tenant relationships.

Days of Events

On-site Activations

Total Visits

Event Activations

N

Pumpkin Patch

N

Pumpkin Decorating Station

N

Bubble Show

N

Petting Zoo

N

Jungle Animal Show

N

Real PopFusion Stage Show

N

Acrobatic and Juggling Variety Show

N

Stilt Walkers

N

Kid's Characters - Marshall and Poppy

N

Bubble Soccer

N

Inflatables

N

Velcro Wall

N

Pumpkin Pitch

N

Bounce Castle

N

Wax Hands

N

Balloon Twisters

N

Face Painting

N

Cotton Candy Machine

N

Caricature Art

N

Mini Show Cone Truck

N

Rock Wall

N

Kelly Ball Inflatable

N

Magic Shows

N

Dinosaur Show

N

Dinosaur Meet and Greet

N

Donut and Pie Eating Contest

N

Kid's Characters - 5 Princesses

N

Bubble Soccer

N

Gelly Ball Inflatable

N

Stilt Walkers

N

Airbrush Tattoo Artists

N

Trollbeads Glass Blowing

N

Pozzie Mascot

EVENT ACTIVATIONS

Pumpkin Patch

  • Second annual pumpkin patch designed to benefit the Strongsville Instrumental Music Boosters Program (S.I.M.B.).
  • Manned by members and volunteers of the program throughout the event
  • Proceeds from the pumpkin patch will supplement repairs, purchases and clinicians of the Strongsville High School Music Program
EVENT ACTIVATION

Real Pop Fusion

  • The Real Pop Fusion is a Cleveland-based entertainment group specializing in crowd engagement
  • Family games and challenges, giveaway opportunities, high energy music and dancing both days
  • Donut and pie eating competitions for both adults and children
EVENT ACTIVATION
Wax Hands, Glass Blowing Hosted by Trollbeads
  • During the Fall Festival weekend tenants were
    encouraged to have in-store activations, partnerships and sale promotions in conjunction with the overarching event
  • Trollbeads hosted live glass blowing in front of their store in tandem with a storewide sale
  • Aveda partnered with a local jewelry company to offer a free bracelet with purchase
  • SouthPark Mall tenants offered promotions specific to the Fall Festival weekend

Marketing & Communication

Planning

N

Tenant Relations

N

Talent Procurement

N

Project Management

Promo & COMM

N

Social Media

N

Community Partnership

N

Media Relations

N

Content Creation

N

SMS Marketing

N

Email Marketing

N

Geofence Advertising

N

Print Advertising

N

Online Advertising

N

Social Influencers

Event Management

N

On-site logistics

N

Retailer Partnerships

N

Giveaways & Contests

N

Tenant Engagement

Promo: COMMUNICATION ANALYTICS

Social Reach

Influencer

SMS Reach

Geofencing

Email

Advertising

Total Advertising Reach

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