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SREG hosts private Cruella Premiere Screening Event at SouthPark Mall, continues to strengthen position in community

Friday, Jul 2, 2021

The ‘Cruella Private Movie Premiere’ event was designed to promote a newly released Disney film while highlighting one of SouthPark’s key anchors, Cinemark theater.

To kick off the event, SouthPark rented two private screenings of Cruella, offering 99 free tickets for guests. Shoppers were able to enjoy photos with Cruella, face painting, balloon making, and the opportunity to pet 3 of the 101 Dalmatians!

Result Highlights

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Successfully distributed all 99 tickets to the Cruella Premiere

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30% attendee contact information capture, reigniting mall’s CRM initiative

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The private event attracted additional 70+ attendees!

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Guest and tenant feedback was very positive. Several shoppers purchased tickets for Cruella for alternate showings after visiting the event

Marketing & Communication

Planning

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Tenant Relations

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Project Management

Promo & COMM

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Social Media

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Content Creation

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Email Marketing

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SMS Marketing

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In-mall promo

Event Management

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On-site logistics

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Your privacy is extremely important to us. We will not share, sell or distribute your information outside our company.