The ‘Cruella Private Movie Premiere’ event was designed to promote a newly released Disney film while highlighting one of SouthPark’s key anchors, Cinemark theater.
To kick off the event, SouthPark rented two private screenings of Cruella, offering 99 free tickets for guests. Shoppers were able to enjoy photos with Cruella, face painting, balloon making, and the opportunity to pet 3 of the 101 Dalmatians!
Successfully distributed all 99 tickets to the Cruella Premiere
30% attendee contact information capture, reigniting mall’s CRM initiative
The private event attracted additional 70+ attendees!
Guest and tenant feedback was very positive. Several shoppers purchased tickets for Cruella for alternate showings after visiting the event
Marketing & Communication
Promo & COMM