Rushmore Mall welcomed Golden Ticket Cinemas with open arms! The luxury movie theatre opened at the mall in November 2019, occupying a long-term 23,500 SF vacancy. The SREG Marketing Team worked closely with John Bloemeke, President of Golden Ticket Cinemas, to host a grand opening event that would surely impress the community Rapid City, South Dakota.
Once this deal was closed, we knew we needed to create a marketing campaign to generate excitement within the public. Not only was it important to bring the community to the opening, but it was crucial to bring awareness to Golden Ticket and all its offerings. This was the first luxury movie theatre to open in Rapid City and would be an asset to the entire community. Golden Ticket was known for providing a one-of-kind experience for movie goers, including:
- A FULL food & beverage menu with dine-in options
- Reserved seating
- Electric reclining seats
- Dolby 7.1 surround sound
Programming Highlights
Our main tactic to generate awareness was our “Golden Ticket Mega Contest.” This contest was developed weeks before the opening to get the community involved. Our Marketing Team created an eye-catching and colorful 50-foot storefront barricade at the mall. This barricade featured hundreds of golden tickets on it. To enter the contest, community members had to visit the mall, guess the number of tickets on the barricade and text their guess to us.
Promotional strategy consisted of:
- Digital media – generating 180,000 impressions
- Local radio and print placement
- On-site and on-air coverage by local media
- Social Media – generating a reach of 51,000 and nearly 2,000 event responses
Promotional strategy consisted of a Facebook video content initiative, covering Golden Ticket construction, behind the the scenes, food & menu reviews, interviews and promos. Totaling combined video views over 30,000!
Our promotional strategy generated a lot of excitement and brought tons of community members to the mall on the day of opening. The event had an old Hollywood red carpet theme, and featured:
- Live radio show with Rapid City NOW
- Door greeters
- The Mayor and Chamber of Commerce in attendence
- Selfie station with customized frames and life-size popcorn bucket
- An official ribbon cutting
“Just wanted to send you all a note of thanks for all the help and support with our opening. It was truly a great experience and the weekend was a huge success. The marketing and effort from the team was astounding. This is our sixth location and we have never had a partner/landlord be so invested in our success. I truly think of all of you as partners and I can’t wait for all the amazing years to come.”
~ John Bloemeke, President of Golden Ticket Cinemas
Located in Rapid City, South Dakota, Rushmore Mall is an enclosed, 832,000 SF mall that conveniently serves surrounding areas of western South Dakota, northwestern Nebraska and northeastern Wyoming. Featuring retailers such as JCPenney, At Home, Golden Ticket Cinemas, Victoria's Secret, Francesca's, and much more. In an on-going effort to support energy consumption, Tesla electric car charging stations are available for use in the mall parking. For more information visit RushmoreMall.com
