Mall at Fox Run held their first Yappy Hour just in time to celebrate becoming a dog-friendly property!
Puppy Yappy Hour
The 100+ attendees had the opportunity to bring their dogs to Mall at Fox Run’s open environment, which is perfect for everyone to shop without worry.
The Portsmouth community and visitors were able to get portraits of their furry companions with the “Catch-A-Palooza” photoshoot by Sit.Stay.Smile Pet Photograph; a sold out activity that donated $1500 to Hero Pups, Inc. Along with a photoshoot, dogs were able to participate in a hunting, retrieving, agility, and obstacle course demonstration from Inspire K9’s.
There was a lot of love for this event. During the event, the Mall at Fox Run’s General Manager was stopped multiple times by individuals of all ages thanking the shopping center for holding the event and thinking of the community. Many of the attendees had also expressed admiration and respect for the shopping center’s support of Hero Pups, Inc.
Marketing & Communication
SREG heavily promoted Yappy Hour through a creative social media and direct messaging strategies.
Promo & COMM
Email and SMS Messaging
Promo & Comm: Social Media
Facebook was utilized as the primary method to create buzz, promote event, and engage with community.
Community: Tenant Impact
SREG’s Mall at Fox Run’s tenant managers have applauded the decision to become a dog-friendly mall. Many of the tenants are excited about this opportunity and have expressed a wish to become more active participants at future events. The mall has recently partnered with NH Dog Walking Club to leverage its expertise and industry connections to develop and promote future events similar to Yappy Hour.
We are excited to continue to build a community around dog-lovers and fill inline spaces with tenants that support this community.
Community: Media & Community Relations
Mall at Fox Run has opened its doors to new partnerships with dog-focused community organizations like the NH Dog Walking Club, Hero Pups Inc., the Alliance of Therapy Dogs program, Pet Supplies Plus and Woof Pet Supplies.
Leading up to the event, the shopping center promoted an opportunity for 4 visitors had an opportunity to enter a giveaway on Mall at Fox Run’s social media. Winners had the ability to win one of two prizes; a yearly memberships to the NH Dog Walking Club or a photo shoot session with Sit.Stay.Smile Pet Photography.