SREG’s Mall at Fox Run Welcomes The Community’s Furry Friends For A Yappy Hour

Tuesday, May 25, 2021

Mall at Fox Run held their first Yappy Hour just in time to celebrate becoming a dog-friendly property!

Puppy Yappy Hour

The 100+ attendees had the opportunity to bring their dogs to Mall at Fox Run’s open environment, which is perfect for everyone to shop without worry.

The Portsmouth community and visitors were able to get portraits of their furry companions with the “Catch-A-Palooza” photoshoot by Sit.Stay.Smile Pet Photograph; a sold out activity that donated $1500 to Hero Pups, Inc. Along with a photoshoot, dogs were able to participate in a hunting, retrieving, agility, and obstacle course demonstration from Inspire K9’s.

Attended the Yappy Hour!

There was a lot of love for this event. During the event, the Mall at Fox Run’s General Manager was stopped multiple times by individuals of all ages thanking the shopping center for holding the event and thinking of the community. Many of the attendees had also expressed admiration and respect for the shopping center’s support of Hero Pups, Inc.

Marketing & Communication

SREG heavily promoted Yappy Hour through a creative social media and direct messaging strategies.



Tenant Relations


Project Management

Promo & COMM


Social Media


Email and SMS Messaging


Community Partnership


Media Relations


Content Creation

Event Management


On-site logistics


Retailer Partnerships


Tenant Engagement



Promo & Comm: Social Media

Facebook was utilized as the primary method to create buzz, promote event, and engage with community.

Community: Tenant Impact

SREG’s Mall at Fox Run’s tenant managers have applauded the decision to become a dog-friendly mall. Many of the tenants are excited about this opportunity and have expressed a wish to become more active participants at future events. The mall has recently partnered with NH Dog Walking Club to leverage its expertise and industry connections to develop and promote future events similar to Yappy Hour.

We are excited to continue to build a community around dog-lovers and fill inline spaces with tenants that support this community.

Community: Media & Community Relations

Mall at Fox Run has opened its doors to new partnerships with dog-focused community organizations like the NH Dog Walking Club, Hero Pups Inc., the Alliance of Therapy Dogs program, Pet Supplies Plus and Woof Pet Supplies.

Community: Giveaway

Leading up to the event, the shopping center promoted an opportunity for 4 visitors had an opportunity to enter a giveaway on Mall at Fox Run’s social media. Winners had the ability to win one of two prizes; a yearly memberships to the NH Dog Walking Club or a photo shoot session with Sit.Stay.Smile Pet Photography.

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