Zumba instructors throughout Wellington FL have come together in Mall at Wellington Green’s in the Grand Court for another themed class.
Red, White, and Blue Zumba
In June, 49 dancers and 7 instructors attended the shopping center’s 75 minute Red, White, and Blue themed class.
Dancers
The attendees loved dancing and working out with their peers. The event provided an opportunity for the community to come together and hangout following the event.
The event brought a wonderful energy to Mall at Wellington Green. The positive energy of attendees attracted many passer-byers who enjoyed watching the event and dancing along.
Marketing & Communication
The event was promoted via Mal at Wellington Green’s Facebook through a newsfeed post and event post.
Planning
Tenant Relations
Project Management
Instructor Recruitment
Promo & COMM
Social Media
Community Partnership
Content Creation
Event Management
On-site logistics
Tenant Engagement
MC/Instructor Engagement
Promo & Comm: Social Media
Utilized Facebook to create buzz and promote the event. The shopping center and participating Zumba instructors distributed posts before and after the event.
Promo & Comm: Tenant Impact
Many of the dancers were seen shopping at the mall following the event.
- Fords Garage handed out 10% off coupons to attendees upon check in. Following the event 20 participants utilized this offer.
- Starbucks reported approximately half the number of attendees visiting their location before and after the event.
Community: Media & Community Relations
The event was shared by every instructor on their social media platforms, the Mall stories, and the local Chamber social media outlets.
