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Starbucks signs substantial lease at Empire State Building in NYC

Friday, Apr 24, 2020

Starbucks has recently gained an opportunity with big potential — in the Empire State Building. The coffee giant announced that they signed a 23,000 SF lease in the skyscraper located in Midtown Manhattan. This space serves as huge potential for the brand, where they could expand the space into a high-concept store such as a Starbucks Reserve Roastery or Tasting Room.

Starbucks currently has a 1,500 SF location in the Empire State Building but will move to a temporary spot during renovations, until they can move to their new store.

In recent years Starbucks has expanded its roastery and tasting room concepts outside of its home base in Seattle. It started with bringing locations to Manhattan and Chicago.

There’s an array of possibilities for the Empire State Building location – such as offering food, alcohol, branded merchandise or even private dining areas.

Although there’s plenty of speculation about the potential of this space, Starbucks has not revealed any official plans yet. According to a spokesperson for Starbucks, the company is in the early stages of the redevelopment process and “does not have additional details to share at this time.”

Source: Starbucks Signs Big Lease
Photo Credit: Starbucks Stories – NYC Reserve Roastery

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com.

 

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Article Topics: Growth | New Stores | Starbucks

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