Walgreens recently announced their plans to team up with powerhouse tech brands, Microsoft and Adobe, to enhance their customer experience abilities and omnichannel offerings.
Walgreens Boot Alliance (WBA) originally partnered with Microsoft back in January 2019. Now, the leading pharmacy retailer plans to enhance that partnership one step further by onboarding Adobe and creating a cloud-based platform where consumers can gain access to the company’s retail businesses whenever they want.
The platform will use consumer-driven insights to bring more personalized and engaging experiences to customers in-store and online. Walgreens plans to launch an individually tailored prescription service for patients, and Boots will introduce a beauty experience to provide custom product recommendations for consumers.
“Capabilities to combine previously disparate customer data sets, including information from more than 100 million members of our loyalty programs, into more singular, unified view of the customer – powered by these modern technology platforms – will enable us to truly personalize our omnichannel healthcare and retail offerings. This digital magic coupled with the valued knowledge and quality of care provided by our pharmacists and team members is what allows us to best serve our customers,” said Vineet Mehra, Global Chief Marketing Officer for WBA.
The strategic partnership with Microsoft and Adobe will allow Walgreens to unlock insights on their consumers across multiple industries, including health, beauty and wellness. Through this initiative Walgreens can continue to provide unmatched experiences in brick-and-mortar retail, while also engaging with consumers in a new light through multiple channels.
“There’s no denying that the retail industry has been in a constant state of change over the past several years and consumers expect personalized interactions, connected online and in-store experiences, and high-quality customer service when they shop,” said Shelley Bransten, Microsoft’s Corporate Vice President for Retail and Consumer Goods Industries.
About Walgreens Boots Alliance, Inc.
Walgreens Boots Alliance (Nasdaq: WBA) is a global leader in retail and wholesale pharmacy, touching millions of lives every day through dispensing and distributing medicines, its convenient retail locations, digital platforms and health and beauty products. The company has more than 100 years of trusted health care heritage and innovation in community pharmacy and pharmaceutical wholesaling.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics and commerce. Adobe Experience Cloud helps brands deliver consistent, continuous and compelling B2C, B2B and B2E experiences across customer touchpoints and channels—all while accelerating business growth. Unlike legacy enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to fully understand customers and make data actionable through Adobe Sensei, the company’s AI and machine learning technology. Industry analysts have named Adobe a leader in over 20 major reports focused on experience—more than any other technology company.