Eyeglasses retailer Warby Parker is doubling down on its brick-and-mortar strategy post-pandemic. The brand’s customer based has expressed their desire to shop for eyewear in a physical setting.
Warby Parker started out as a sole direct-to-consumer company, offering eyeglasses at affordable prices. However, as their brand image grew, so did their customer base. They saw a strong desire to open physical locations. Now, the retailer has over 70 locations across the US, with their sights set on numerous growth initiatives.
According to an article from the Wall Street Journal, Warby Parker is on track to open 35 new stores this year. Although the brand has faced a tough year from the pandemic, they have made a significant turnaround, with an increase in sales.
Warby Parker raised $245 million from private investors last fall, bringing a $3 billion valuation – significantly higher from years past.