We’re ready for normal, including shopping in-store, study shows

Monday, Apr 27, 2020

Consumers are ready to get back to normal, especially when it comes to shopping in-store from their favorite retailers. Although there’s no official date when we will be able to do that, it’s still on the horizon, and in consumers’ minds.

A study from First Insight recently revealed that a majority of consumers (60%) feel that the US should open stores by the end of May 2020.  

Consumers also noted in the survey their concerns for the growth and impact of Coronavirus. And first and foremost, the health and well-being of consumers needs to be the main concern of all stores opening after the COVID-19 pandemic. However, it’s apparent their desire to shop and connection to physical spaces.

More insights from the study included:

  • Men are ready to shop in-store sooner.
    • 65% of men and 54% of women felt stores should reopen by the end of May.
  • Millennials remain hopeful about shopping sooner.
    • 39% of Millennials feel stores should be open by the end of April/early May.

“It’s clear that people are getting antsy and ready to get back to some form of normalcy, including shopping in-store,” said Greg Petro, Chief Executive Officer of First Insight.

“That said, it is important that retailers and brands continue planning by ensuring they have the right product and price when the time comes. It’s a delicate balance, but those who are connected closest with their customers will be best aligned should they be given the green light to reopen their doors,” added Petro.

Consumers are ready to go back to shopping in stores, there’s no doubt about that. However, we will never be able to go back to our “normal” lives after this. Retailers will need to connect to their in-store consumers in a new way. They will have to do this by showing their alignment for the “new world” we are going to be living in.

Source: Americans Believe Stores Should Reopen – Business Wire, First Insights Infographic
Photo Credit: Unsplash

About First Insight, Inc.
First Insight is the world’s leading digital product testing and decision-making platform that empowers retailers and brands to incorporate the Voice of the Customer into the design, pricing, planning and marketing of new products. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer data and applies predictive analytic models powered by machine learning and AI to create actionable insights, which drive measurable value. Retailers, manufacturers and brands use the First Insight solution to design, select, price, plan and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers. For further information, please visit

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