According to recent Placer.ai data, malls are only getting stronger. Mall traffic has steadily increased over the past three years post-covid.
Based on the type of shopping center, visitor journeys have different purposes and patterns, depending on the season. Black Friday, the holiday season and back to school continue to be an all-time peak for brick-and-mortar shopping. Grocery-anchored shopping malls and outlet malls have both experienced the strongest recovery date since covid.
By better understanding regional trends and their consumer market, brick-and-mortar retailers can enhance the physical store experience even further.
With new opportunities for in-store engagement, such as advanced technology, personalized recommendations and experiential elements – retailers are striving to provide in-store experiences that cannot be replicated online.
Implementing a rewards program, adding value to the buyer’s journey and offering a full sensory experience are key ways that brick-and-mortar retailers can encourage in-store spending and create a memorable reaction.
Face-to-face interactions are the strongest tool a retailer can use in today’s market. Now, it’s up to them to reinvent the customer experience in a new light.