Greenville Mall
Greenville Mall is a 533,000-square-foot regional shopping center and the primary retail destination within its trade area, benefiting from its proximity to East Carolina University, one of North Carolina’s largest universities. Anchored by JCPenney, Belk, and Dunham’s Sports, Greenville Mall is currently home to more than 40 retailers and restaurants.
- 714 Greenville Blvd SE, Greenville, NC 27858
- thegreenvillemall.com
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Market
HIGHIGHTS
Greenville Mall serves as the primary retail destination for Eastern North Carolina, drawing from a regional trade area that extends well beyond Pitt County.
This robust workforce combined with Greenville’s role as the region’s dominant shopping destination creates consistent consumer demand and year-round traffic for retailers.
Largest Employers &
HIGHER EDUCATION
ECU Health Medical Center: 8,700 employees | 3.4 mi | 8 min
Thermo Fisher Scientific: 1,500 employees | 5 mi | 10 min
Hyster-Yale Materials Handling: 1,400 employees | 4.8 mi | 12 min
Attindas Hygiene Partners: 800 employees | 7.5 mi | 12 min
East Carolina University: 29,000+ students | 6,000 employees | 2.7 mi | 7 min
Pitt Community College: 7,000+ students | 600 employees | 6.5 mi | 12 min
Area Growth, Development &
REGIONAL DRAW
- 6th fastest-growing metro area in North Carolina by population since 2020.
- $320 million in visitor spending in 2024, supporting more than 2,100 tourism-related jobs.
- Since 2019, more than $1.6 billion in private capital investment has been secured expected to add more than 6,000 new jobs in Pitt County.
- ECU Health serves patients from a 29-county region across Eastern North Carolina, generating significant year-round visitation from patients, families, medical professionals, and support services.
- Greenville ranks among North Carolina’s top retail markets and captures consumer spending from numerous surrounding counties that rely on the city as their primary shopping destination.
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