Victoria’s Secret relocated and expanded at Santa Fe Place, NM into a new long-term 6,600 SF lease with a state-of-the-art prototype buildout. In addition, the PINK store was added and a current prototype buildout was created. Doors opened amid Back-to-School season. SREG hosted a hugely successful grand opening event, helping VS/PINK surpass their opening day goal by $20,000!
Programming Highlights
SREG collaborated with VS/PINK Grand Opening team to structure the promotional marketing strategy around Back-to-School. Plan included:
- Official ribbon cutting
- Various giveaways and gift card contests; with physical presence as means of entry
- Creative and copy strategically packaged with Back-to-School incentives
- Backpack giveaways that included VS/PINK merch, gift cards and school supplies
- Communication strategy that leaned heavily on a targeted social media campaign, with a gained reach of nearly 50,000 on Facebook – that translated into significant physical traffic on opening day!
Santa Fe Place Mall is an enclosed shopping mall with 580,000 square feet of leasable area. Located in historic and culturaly-rich Santa Fe, NM, SFP is home to Cost Plus World Market, Bed Bath Beyond, Hobby Lobby, Dillards, JCPenny, H&M, Forever 21 Red, Victoria's Secret, PINK, Hibbet Sports, Regal Cinemas, Outback Steakhouse, Skechers, Francesca's, Boot Barn, Sephora (in JCP), and more! For more information, please visit https://www.shopsantafeplace.com.
