Wayfair has officially began their retail expansion into the brick-and-mortar realm. In late 2021, the brand announced its plans to expand into physical retail. The direct-to-consumer furniture company has opened its first-ever location in Massachusetts under its AllModern banner. The 10,000 square-foot store was designed to blend physical and digital elements in one unique, modern shopping experience for customers. Shoppers are able to interact with furniture and experts first-hand, while gaining instant access to product options that are curated specifically for them. Customers are able to download AllModern’s app to build their cart and learn more about store designs. The store also features a design studio with free services, along with free delivery and assembly.
“Our store is intentionally designed to be warm and inviting — where everyone feels welcome, reflecting our belief that good design is the standard for all, not a luxury for the few. With our first-ever AllModern physical store, we’re inviting new customers to get to know our brand and deepening relationships with existing customers as they have the opportunity to get to know us in real life,” said Reena Person, president of AllModern.
Wayfair plans to open additional stores in the fall and throughout 2023. This expansion also include The Edens Plaza location in Chicago that will be a brand-new retail concept. The store will feature experiential elements to inspire guests to find tailored solutions for all of their home needs.
Source: Wayfair – Chain Store Age
Photo Credit: Wayfair – Chain Store Age
